People in the marketing industry might say that EOS took a strategic gamble and won. They entered a market that was already filled with lip balm companies that were very successful and held the majority of sales. How could a small startup survive in head to head competition with the hugely successful lip balm giants like Chapstick, Blistex, and Burt’s Bees. EOS or the Evolution Of Smooth finally decided to share their very successful marketing strategy with the world
The fact is that EOS is the second best selling lip balm in the country and the little startup is making about $250 million dollars a year according to a consulting and research firm. In addition, the company is selling about a million a week. Some insiders state that EOS is responsible for the tremendous increase in lip balm sales that are expected to soar to billions in the coming years. This is due to their outstanding products and the natural and organic ingredients that are a company specialty and included in all their lip balm products. For more of the products, visit ebay.com.
Sanjiv Mehra, EOS lip balm cofounder and managing partner states that their marketing strategy was simple. Women were the main purchasers of lip balm products. Therefore, they focused primarily on women customers. They jumped on this tremendous opportunity by redesigning their lip balm containers and making them more attractive to women. They also focused on sensory perception. For example, adding aromas and special fragrances that captivated the senses. It appeared that EOS lip balm was the only lip balm that was primarily focusing on women. Their goal was to package an attractively designed lip balm at a reasonable price that was very unique. Their marketing strategy worked and has catapulted the small startup to unimaginable heights of success in the highly saturated lip balm industry. Head over to this.
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