How Business In The Fashion World Can Borrow A Leaf From Fabletics

Two entrepreneurs have taken their time to ensure that they offer beauty and elegance in the fashion industry. The fashion industry is vast and dynamic, but when you are dealing with the modern woman, you have to provide substance. You have to deliver well-thought designs at pocket-friendly prices. Such an approach is the only way one can establish a disruptive business in an industry that is dominated by big companies such as Amazon. When you are designing women garments, be they for the gym or former wear, you need to push the envelope further to get noticed. The creativity and amount of time that goes into your design will determine your success in the fashion sector.

 

Fabletics is among the few companies that have disrupted the fashion sector with an out of the box business model. Fabletics is the brainchild of three entrepreneurs, Don Ressler, Adam Goldenberg and Kate Hudson. The trio saw an opportunity that had not been explored in the fashion industry and ran with it. Since it was established in 2013, Fabletics has grown its revenues and clientele by unimaginable proportions to become a billion-dollar enterprise. Ultimately, one of the most important milestones at the company is not how much it locks in, every year instead it is how impactful the enterprise’s solutions are to the clients. Going by the customer base and the revenues the firm boasts of, it is evident that Fabletics has gotten it right in the fashion industry.

 

With Fabletics brandishing itself as an all-inclusive enterprise, it has managed to attract a wide range of clientele. Using technologies such as crowd-sourced reviews and big data, Fabletics keeps refining its marketing and manufacturing processes.

 

Don Ressler and Adam Goldenberg have always been keen on establishing their names in the corporate world. The two entrepreneurs are sticklers for detail making it easier for them to thrive in the fashion industry. Fabletics is not the only project that Don Ressler and Adam Goldenberg have steered to success in the fashion sector. Under the label Techstyle Fashion Group, the duo has established other niche-specific enterprises that offer a varying range of style products.

 

Some of the key drivers of growth at the Techstyle Fashion Group are technology and innovation. The enterprises under Techstyle have enabled a majority of Americans to change their fashion preference because they offer unique solutions at affordable rates. Fabletics has also contributed to the popularity of activewear across the globe.

 

With the active use of big data and crowd-sourced reviews, Fabletics has managed to align its manufacturing and marketing process so that they are centered on the specific needs of the consumer. Since the firm opened its doors in 2013, it has recorded insurmountable growth giving Amazon a run for its money. The power of reviews remains to be one of the biggest drivers of growth at the company.

The Impact of Customer Reviews on the profitability of Fabletics

The success of a company in the markets is significantly determined by the power of the crowd. This is mainly through reviews that are made by clients who have already used its products or services. Many people tend to read crowd-sources online evaluations of a firm before they decide to buy its commodities. According to research, consumers take the opinions seriously just like the recommendation that they get from people they trust. Top brands in various industries have recognized the new consumer behavior and are capitalizing on this when developing market strategies. Fabletics has joined the list of the businesses that utilize online reviews to build relationships with clients. The firm was established four years ago, and its worth has grown by over 200 percent. It boasts of over one million U.S-based subscribers and has accumulated profits of over $235 million. Shawn Gold, who serves as TechStyle’s corporate marketing officer, believes that positive clients’ reviews have significantly facilitated the company’s growth in the online fashion sector.

 

According to Kate Hudson, customer reviews have a great impact on the success of a brand, and she has been utilizing them in growing Fabletics. The company understands that sells, consumer retentions, and loyalty are greatly influenced by the opinions of its previous clients. The internet is accessible to many people, and therefore, the online reputation of a brand greatly determines its success. Most consumers do some research on products or brands before making their purchase decisions. A study that was done by BrightLocal revealed that over 84 percent of consumers trust the reviews that they read on the internet. Traditional advertising methods have less influence on consumers.

 

A top market research enterprise that is called L2 conducted research, which showed that about 76 percent of successful corporations have a review segment on their websites. The evaluations enable a business to gain the trust of consumers. Vibe also did a holiday shopping study, which revealed that less than 33 percent of clients visit online mobile phone stores to compare prices while 65 percent of the population are interested in reading reviews.

 

Brands that have been rated well by previous users of their products have a high chance of building robust relationships with clients. They also attract many customers, and therefore, make significant profits. Many companies have currently developed marketing strategies that are review-based, and this has enabled them to strengthen their consumer loyalty and return ratio. Search engines such as Yahoo and Google show the results of positively evaluated businesses on the first page. Google has joined efforts with various review companies to give brands Google Seller Ratings. Research indicates that clients are likely to focus on advertisements that have Google Seller Rating than unrated ones.

 

According to recent studies that were done by BrightLocal, the purchase decision of 74 percent of internet users can be manipulated by the information that they get from crowd-sourced reviews. Fabletics believes that the client reviews give the real image of a specific brand. The company seeks the opinions of its customers before manufacturing its products.

Winning With Fabletics

Fabletics is the newer and better way for women on the go to do their shopping. Almost everything has become available to do online, including grocery shopping, so why not for athletic apparel? Why not make it easier than traditional brick and mortar shopping?

The impressive aspect about Fabletics is that it not only offers women a retail hub off of which they can do their fitness shopping, but it also includes a built in stylist and style generator giving Fabletics the ability to deliver to women style picks that would appealing to them. It is not always in everyone’s best interest of time to have to look through an entire website of clothes to find the best option, even if it is making it easier to be available online. Shopping with Fabletics, and especially as a VIP member allows people to spend less time shopping and more time enjoying what they love to do in their active lifestyles while still looking great and not breaking the bank.

Fabletics offers the option to become a VIP member, at which point the customer will take a style quiz answering some questions based on visual and verbal cues about what she likes stylistically, and what kind of workouts she does in an average week. This style generator is then able to pull up the best stylish clothing options for her from across the website. Because Fabletics is always designing new and trendy options there are new picks available each month. The style generation pulls from these new choices as well so the woman is never offered the same thing twice. This makes the shopping experience exciting, new, streamlined, easy, and convenient. Once she picks her style choices for the month, they are delivered to her door just in time for her next class.

One of the other great aspects about Fabletics is the affordability of the clothes. For just fifty dollars a month on the VIP membership a member can at least obtain a new pair of pants and a top if not more. In quality and stylistic comparability, Fabletics offers twice if not three times more value per dollar as other Fitness wear stores that do not offer the convenience and features that Fabletics offers making it the better option across the board.

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Kate Hudson’s Fabletics Line Of New Dresses Pushing Out the LBD

Comfort, fashion, function and affordability all make for a beautiful dress, but usually a figure-flattering dress is constricting, expensive and offering little movement.

Actress Kate Hudson has solved the LBD problem; she’s created her own line of dresses. The beautiful star co-founded Fabletics to bring fitness and fashion to the perfect blend, and now she wants to share.

Kate Hudson sat down with MarieClaire magazine to talk about the launching of her new dress collection.

Read more: Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night

These dresses come in a variety of bold, pretty colors and patterns, all designed in quality fabrics with the ideal amount of comfortable stretch.

Kate Hudson believes that women don’t have to try so hard anymore and that her dresses are easy to put on with little effort. Athleisure wear is huge now and can take a woman from day into night. These dresses move with you in maxi or mini styles and much more. Some have built-in bras, and others have adorable cut-out designs. Either way, you will nail the right look every time you put on a Fabletics athleisure dress. The dress offers mobile movement and is styled without vulgar, see-through designs that don’t look or feel right on any body.

Joining the global community of Fabletics VIP members is fun, quick and simple. All you have to do is take a tiny quiz to see where your fashion preferences land; then it’s off to shop, because the prices are amazingly affordable. Your first outfit costs just $25 with free shipping. Tanks, tees, yoga pants, leggings, swimsuits and those new fab dresses are all waiting for you.

Every month you can choose from new designs that reflect the trends in athleisure wear and accessories. Plus, you can see Kate Hudson’s favorite picks. It’s easy, too. Just log into your account to “Skip the Month” by the 5th of each month, and you won’t be charged. Source: https://www.internetretailer.com/2016/02/24/fabletics-aims-stretch-its-online-reach-more-stores

If you forget to “Skip the Month” by the 5th, your credit card will be charged $49.95 on the 6th until you cancel. That charge can be used as a credit to spend or save, so it all works out to your VIP advantage, ladies.

Fabletics is able to bring you wonderful savings and perks, because the company operates uniquely.

Who needs an LBD when you have Kate Hudson’s fab Fabletics dresses?