ClassDojo has experienced a wide level of embracement from investors, attracting $21 million in venture funding in their Series B round. The tech application connects teachers with parents of students and it assists with the facilitation of consistent communications with them concerning the students academic, social and behavioral development in the classroom. Co-founders Sam Chaudhary and Liam Don have stated that the business was shut down in the later part of 2015, but that the funds would be utilized to employ additional members in order to expand their team and enhance the app by developing additional features and content that would benefit the parents and students even more so. The goal of the Ground-up change is to encourage educational conversations at home that would further enhance the comprehension and retainment of the education that students receive at school.
During the time that the ClassDojo app was released in 2011, the founders experienced an emergence of competing education tech startups developing digital curriculum, testing portals and grade books. But none of the platforms crated a community nor bridged the gap of communication between parents and teachers on a free and easily navigable app that was impressive enough to be considered a threat to their product. They do face some competition. Educational tech companies like Kickboard, FreshGrade, and Nearpod all work to accomplish similar goals.
ClassDojo is an educational app that operates similar to how social media platforms function. This communication platform creates an empowering culture that is positive inside the classrooms and at home. Parents, teachers and students engage in communication inside and outside the classroom. The app facilitates a community of support, guidance, reassurance and cooperation between the parents and the teachers for the benefit of the students.
The communication platform also allows teachers to formulate academic, social and behavioral reports to parents in order to keep parents informed about ongoing classwork, progress made and obstacles that are interfering with the students’ learning experience. Students have the ability to share their classroom assignments with their parents by uploading the documents and sharing them in their portal. Teachers can award students with merits and deduct them as well, and all activity that is performed in the app under the students’ profile is posted in real time and always accessible by the parents. While the founders never expected the educational app to be embraced in the manner it has, with 2 in 3 schools nationwide using the app and 90% of school districts in over 180 countries.