Fabletics is the newer and better way for women on the go to do their shopping. Almost everything has become available to do online, including grocery shopping, so why not for athletic apparel? Why not make it easier than traditional brick and mortar shopping?
The impressive aspect about Fabletics is that it not only offers women a retail hub off of which they can do their fitness shopping, but it also includes a built in stylist and style generator giving Fabletics the ability to deliver to women style picks that would appealing to them. It is not always in everyone’s best interest of time to have to look through an entire website of clothes to find the best option, even if it is making it easier to be available online. Shopping with Fabletics, and especially as a VIP member allows people to spend less time shopping and more time enjoying what they love to do in their active lifestyles while still looking great and not breaking the bank.
Fabletics offers the option to become a VIP member, at which point the customer will take a style quiz answering some questions based on visual and verbal cues about what she likes stylistically, and what kind of workouts she does in an average week. This style generator is then able to pull up the best stylish clothing options for her from across the website. Because Fabletics is always designing new and trendy options there are new picks available each month. The style generation pulls from these new choices as well so the woman is never offered the same thing twice. This makes the shopping experience exciting, new, streamlined, easy, and convenient. Once she picks her style choices for the month, they are delivered to her door just in time for her next class.
One of the other great aspects about Fabletics is the affordability of the clothes. For just fifty dollars a month on the VIP membership a member can at least obtain a new pair of pants and a top if not more. In quality and stylistic comparability, Fabletics offers twice if not three times more value per dollar as other Fitness wear stores that do not offer the convenience and features that Fabletics offers making it the better option across the board.