It was recently announced by Ford Motor Company that Elena Ford has been promoted to the new position as Chief Customer Experience Officer. The news was made public last October. Prior to her promotion, Elena was a Vice President at Ford.
Elena Ford is a great great granddaughter of the auto industrialist Henry Ford. Her mother is Charlotte Ford, and her grandfather is Henry Ford II. Mr Ford is the eldest grandson and served as the company President for decades. Elena is currently the only female descendant of the family that has held such a high-ranking position in the company.
Elena’s new responsibilities will impact the Ford customer experience as she works closely with dealers across the globe. The company is over 100 years old, and it has been one of the leading manufacturers in the history of the automotive industry. The initiative of the organization as a whole and Elena in particular is expected to greatly impact Ford Motor Company.
Customers have responded positively to the new FordPass app that Elena Ford helped to launch. It’s technologically advanced and provides driver features and benefits that already far surpass much of the competition. While Ford is known for its overall good customer experience and satisfaction level, in her new role Elena will work to make a good thing even better! Ford Motor Company is listening to its customers and to its employees, and that appears to be good news for the company. Their goal is to consistently deliver the “wow” effect that customers expect from a global leader such as the Ford Motor Co. Elena has the drive and expertise to accomplish all of this and much more.
Elena Ford is well suited for the role of the Chief Customer Experience Officer. At 52, she has learned about the industry from top to bottom throughout her career. She understands what it is that motivates and excites the customer, and she is now in the executive position to uplift the Ford customer experience to new heights.
The headquarters of the Ford Motor Company are located in Dearborn, MI. The long history of the company dates back to 1903 when Henry Ford opened its doors for the first time. The company has a well earned reputation as an innovative and technologically forward-thinking leader. They have deep roots in Michigan, and the name Ford has been a household word for generations of Americans.