The fashion industry is so fiercely competitive that any business that does not style up with the times and the changing trends of demand of the customers is soon left behind by the competition. The proliferation of technology and internet marketing has created a unique market where only the CEOs who are responsive to technology can make their companies win a bigger share of the market. Now you might not take a name or brand seriously until you realize that some customers will buy your product just because of the name. Perhaps that is why in trying to reinvent the identity if his company, Adman decided to go for the name change trick. What standard forms a secure attachment between the customers and business is the brand identity .
By renaming the company as TechStyle, the Chief Executive Officer was signaling a change of policy regarding customer service and convenience for the followers of the brand. In the niche of fashion brands, Mr. Goldenberg is regarded as a digital guru because of the insights he has for the dynamics of the market, and the intelligent decisions that he often makes. The company that is now known as TechStyle, but formerly JustFab was co-founded by Adam and his close friend and longtime business partner Don Ressler. He is convinced that to get the attention of more shoppers the change of name was necessary. It is the only winning strategy the company can employ to get a competitive edge over the other players in the fashion market. The current clients are quite discerning and to maintain their loyal following, a name that resonates with their dreams and aspirations is the best way to keep in touch with them because almost all the customers the company is targeting are technologically oriented in their thinking.
Adam Goldenberg has traveled a long road in his investment dreams from the time he was just 14 years old. The first investment venture he made was through a company called Gamers Alliance, but three years down the line he sold the company to an organization called Intermix Media in 1999. The buying company also employed him for a brief period, and while working for Intermix, he managed to rise to the position of Chief Operating Officer. He became the youngest COO with excellent leadership abilities in a publicly traded company. Other companies he founded are Intelligent Beauty which was a VIP subscription business for Executives in El Segundo. https://www.linkedin.com/in/don-ressler-328b4618