Adam Goldenberg is the co-founder of Just Fab Inc. In 2006, he and Don Ressler started Intelligence Beauty, an online business brand that deals with skin care, beauty, and fashion. The brand has adopted technology to develop itself since it’s the best approach to improve itself in the contemporary market world. The company has its headquarters in El Segundo, California. The brand built a funding in Los Angeles in 2015.
In 2012 Adam Goldenberg and Don Ressler partnered again to found the Just Fab Inc., an online retailer company that merges brands like Fabletics, Shoe Dazzle and Fabkids in the selection of shoes, clothes, jewelry, and fashion related accessories. The company mainly conducts designing, manufacturing and retailing of the products. The company has associated with famous celebrities like Kim Kardashian and Kimora Lee Simmons to promote the brand. Kimora Lee of Baby Phat fame was brought in as a creative director. The company has now become an e- commerce mogul known for giving people a new way to shop for fabulous fashion online.
By the end of 2014 the company scored a funding worth $ 85 million from Passport Special Opportunity Fund, the fund amounted to $ 1.8 billion after valuation. This fund has enabled the company to expand internationally and even opened a retail branch in the West Coast. The company has continued to grow by absorbing small businesses, and in the nearby future, it plans to open over a hundred branch stores in the United States of America.
In 2016 the company changed its name to Tech Style Fashion Group.The co-founder of the company, Adam Goldenberg appeared on CNBS where he addressed the rebranding of the name to Tech Styles. The main reason for changing from Just Fab to Tech Styles was to redirect the company to its original mission. The company needed to refocus on how it used technology to deliver on trendy fashion and exquisite taste. Mr. Goldenberg claimed that over the years the company had drifted away from its mission and become a branding space driven by both interest and information. However, the rebranding of the business will ensure the primary objective is to set up brands rather than obsess in the generation of profit. The company has prioritized its consumer’s feedback and has improved its subscription services based on consumer preferential. As an upgrade to its customer service, the company informs the customers of their commitment in case they choose to forgo their monthly subscriptions. http://www.hudl.com/profile/4913266/adam-goldenberg