Fabletics is an activewear company. Iconic actress and fashion tastemaker, Kate Hudson, and JustFab Inc. co-Chief Executive Officers, Don Ressler and Adam Goldenberg, co-founded Fabletics. They launched the company after they saw a gap in the activewear marketplace. There was an availability of numerous luxury brands, but none had offered stylish and high-quality gear at an accessible price point. The three entrepreneurs joined forces and launched Fabletics in 2013.
The mission of Fabletics is to create clothing that inspires people to stay active, whether in a competition, a studio or while chasing their children. They offer on-trends designs that have a high quality and at affordable prices. Fabletics can be found on Racked. It has a VIP membership program. A client pays $100 to get two or three pieces of Fabletics outfit. The VIP purchase is discounted to only $25.
Read more: Fabletics on Pinterest
Fabletics, which began as an online and catalog-based business, is now planning to set up walk-in stores. Forbes recently reported that Fabletics intends to open 75 to 100 stores over the next three to five years. Fabletics will be opening its seventh store in the spring at South Park Mall. The company will also recruit shoppers to join the brand’s subscription service and send them discounted outfits once a month. Adam Goldenberg said that the firm manages to send an average of 800,000 items in a month and only receives less than 10 complaints. It is an indication that customers love the program. At the South Park corridor, Fabletics will face stiff competition from other workout retail giants like Lululemon and Athleta. However, the company is prepared for competition with strategies like lowering price points, putting more emphasis on bold colors, and fast-moving inventory.
JustFab, the parent company of Fabletics, revamped Fabletics FAQ section and upgraded its customer service system. Their aim was to make every customer have a good experience and understand the products better than before.
The stores at https://consumerist.com/2016/02/12/yes-real-life-fabletics-stores-just-exist-to-sell-more-vip-memberships/ focus mostly on women. There is a small offering of menswear in the stores. The primary emphasis is on the entire outfit, which is bound to showcase pairings of bras, leggings, and tops. The company is on course to do $250 million in online sales in 2016 .