Steve Ritchie : Backing up his words with action

Current public relations at the Papa John’s company have been in crisis mode due to an internal scandal involving a former employee of the company. Today, Papa John’s is under the leadership of newly appointed CEO Steve Ritchie. Steve is no newcomer to the company as his involvement dates back to the late ’90s where he worked as a customer service rep. In addition, Steve has owned and operated a Papa John’s franchise as well as recently being the president of the company.

In a recent apology letter by Steve Ritchie to employees and customers, Steve begins to attempt to bridge the gap formed by distrust and anger against the company. He begins by letting customers know that there is no excuse for the hurtful words spoken within the company, words that have caused him one of the roughest weeks of his life and a pain greater felt within the communities. He adds, however, that people be understanding in the fact that those hurtful words did not represent the company as a whole, not the employees or staff of Papa Johns because, at the end of the day, those people working their locations are our sisters, mothers, brothers, and fathers.

The letter would not end with mere words of apology but with a promise to take action as well. Steve Ritchie announced within the letter that a full audit of the companies culture would take place through its locations. In addition, his senior management along with himself would also travel across the country in an attempt to communicate with employees and customers in a more personal manner. Lastly, is the promise of a more transparent company for everyone. There is no doubt that this new leadership for Papa John’s will cast a light of hope for those who were hurt by hateful speech.

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