Although it’s not quite a household name as of yet, Organo Gold has gained an immense amount of popularity and success in recent years. So how did this coffee company come to be? They were first founded back in 2008 by Bernardo Chua and he runs the company with his co-founder, Shane Morand, the man who oversees selling and distribution of all the company’s products. Additionally, they oversee a scientific advisory board which aims to help ensure they use only the healthiest ingredients in products. Currently, Organo Gold does not offer their products in retail locations but, thanks to their distributors, they do currently make a commission of over half of its retail price on every sale they make. They use various different marketing techniques to make a big profit.
Initially, Organo Gold only sold different flavors of coffee, but as the company expanded and became more successful, they later started offering different types of tea and nutritional beverages. In fact, they’ve become so successful that, in 2010, their revenue was estimated to be upwards of $35 million throughout the world. Organo Gold currently makes its products available to anyone living in the United States of America, Canada, Germany, Peru, Jamaica, Austria, the Phillippines, and the Netherlands. To make their coffee, they combine gourmet coffee beans with something known as Ganoderma, a special type of mushroom that is turned into a traditional herb from Asia.
Organ Gold claims that this particular herb helps to regulate your cholesterol and provides other nutritional benefits to their customers. The company also provides its customers with a special blend of hot chocolate as well as a special type of latte. So we wish them the best of luck in the future of their company and hope they achieve much widespread success going forward.
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