How Business In The Fashion World Can Borrow A Leaf From Fabletics

Two entrepreneurs have taken their time to ensure that they offer beauty and elegance in the fashion industry. The fashion industry is vast and dynamic, but when you are dealing with the modern woman, you have to provide substance. You have to deliver well-thought designs at pocket-friendly prices. Such an approach is the only way one can establish a disruptive business in an industry that is dominated by big companies such as Amazon. When you are designing women garments, be they for the gym or former wear, you need to push the envelope further to get noticed. The creativity and amount of time that goes into your design will determine your success in the fashion sector.

 

Fabletics is among the few companies that have disrupted the fashion sector with an out of the box business model. Fabletics is the brainchild of three entrepreneurs, Don Ressler, Adam Goldenberg and Kate Hudson. The trio saw an opportunity that had not been explored in the fashion industry and ran with it. Since it was established in 2013, Fabletics has grown its revenues and clientele by unimaginable proportions to become a billion-dollar enterprise. Ultimately, one of the most important milestones at the company is not how much it locks in, every year instead it is how impactful the enterprise’s solutions are to the clients. Going by the customer base and the revenues the firm boasts of, it is evident that Fabletics has gotten it right in the fashion industry.

 

With Fabletics brandishing itself as an all-inclusive enterprise, it has managed to attract a wide range of clientele. Using technologies such as crowd-sourced reviews and big data, Fabletics keeps refining its marketing and manufacturing processes.

 

Don Ressler and Adam Goldenberg have always been keen on establishing their names in the corporate world. The two entrepreneurs are sticklers for detail making it easier for them to thrive in the fashion industry. Fabletics is not the only project that Don Ressler and Adam Goldenberg have steered to success in the fashion sector. Under the label Techstyle Fashion Group, the duo has established other niche-specific enterprises that offer a varying range of style products.

 

Some of the key drivers of growth at the Techstyle Fashion Group are technology and innovation. The enterprises under Techstyle have enabled a majority of Americans to change their fashion preference because they offer unique solutions at affordable rates. Fabletics has also contributed to the popularity of activewear across the globe.

 

With the active use of big data and crowd-sourced reviews, Fabletics has managed to align its manufacturing and marketing process so that they are centered on the specific needs of the consumer. Since the firm opened its doors in 2013, it has recorded insurmountable growth giving Amazon a run for its money. The power of reviews remains to be one of the biggest drivers of growth at the company.

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