Alexandre Gama Building An Advertising Empire

     Alexandre Gama is the CEO and founder of Neogama advertising agency. He founded this agency in the year 1999 after successfully working for various advertising agencies in Brazil where he served in different capacities. Gama’s venture into advertising was not by luck as he had also studied advertising in Fundação Armando Alvares Penteado graduating in Advertising and propaganda. His education background is one of the reasons why he is so successful as well as the long experience gained from employment.

He worked as a writer in Standart Ogilvy then moved to become a copywriter for DM9 during his four years here he became the most awarded writer in Brazil. The next move saw him become partner and vice president of creation at AlmapBBDO just before becoming President / CEO of Young & Rubicam.

Alexandre Gama left employment and founded Neogama he was able to make it the fastest growing advertising agency in Brazil for three consecutive years. His firm opened a branch in London which was bought by Publicis Groupe in 2012 but by then it was already well established having won a Caboré Prize within its first year as well as being named the Agency of the Year by Meio e Mensagem. In 2016, Alexandre’s Neogama Brazil cut ties with the BBH network to concentrate with Brazil.

His interests have also grown significantly and this has seen him open VIOLAB, an instrumental Brazilian guitar project that includes a radio program, recording studio, label, and Youtube channel.

He also holds various positions in various capacities such as Board member of the Brazilian Association of Advertising Agencies, chairman of the jury for the International Film Jury of the British association, partner with the Briggs Automotive Company and the only Brazilian publicist on the Global Creative Board.

Gama was invited in 2014 to present his works at the Brazilian Art Museum this was a special invitation as it involved a genre made for him specifically.

Gama has also been a recipient of numerous awards most notably he has 26 Lions from the Cannes Film Festival.

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