Launching a success lingerie brand is incredible difficult. For Eloise Monaghan, it was as simple as figuring out what type of lingerie to create. One night, while out with a friend, Monaghan came up with the idea for a luxurious and sensual lingerie brand. She grew irritated with all the different brands that didn’t meet her standards.
She set out to create a provocative lingerie brand that reintroduced sensuality into the bedroom. Honey Birdette lingerie is more carefully detailed and thought out. They also offer and range of high-end adult toys that easily inspire bedroom explorations. Honey Birdette is quickly becoming known for its Pleasure Parlor.
The customer experience when visiting a Honey Birdette store is just as important as the products. Every Honey Birdette boutique has a flirty, playful, and unapologetic sensuality. The atmosphere has a lush décor with a champagne luxury. Another element of the in-store experience is the Honey Birdette Honeys.
Since its launch in 2006, Honey Birdette has seen tremendous international success. Monaghan always planned to expand into the UK market, but the e-commerce success in the US was a surprise. Currently, much of Honey Birdette’s focus is on opening more stores in the UK. They plan on opening 40 stores by the end of next year.
Shortly after Honey Birdette launched its site, they experienced a 374 percent increase in US online sales. That prompted Monaghan to launch an US site. The US site offers better customer experience, easier returns, and a wider assortment of products that are more suited to the US consumer.
Along with the UK plan, Honey Birdette is looking into US retail stores. That plan is on hold until they’ve accomplished their UK plans. Currently, there are only three stores in the UK.
Find more Honey Birdette on YouTube.