People in the marketing industry might say that EOS took a strategic gamble and won. They entered a market that was already filled with lip balm companies that were very successful and held the majority of sales. How could a small startup survive in head to head competition with the hugely successful lip balm giants like Chapstick, Blistex, and Burt’s Bees. EOS or the Evolution Of Smooth finally decided to share their very successful marketing strategy with the world
EOS Is The Second Best Selling Lip Balm
The fact is that EOS is the second best selling lip balm in the country and the little startup is making about $250 million dollars a year according to a consulting and research firm. In addition, the company is selling about a million a week. Some insiders state that EOS is responsible for the tremendous increase in lip balm sales that are expected to soar to billions in the coming years. This is due to their outstanding products and the natural and organic ingredients that are a company specialty and included in all their lip balm products. For more of the products, visit ebay.com.
Sanjiv Mehra, EOS lip balm cofounder and managing partner states that their marketing strategy was simple. Women were the main purchasers of lip balm products. Therefore, they focused primarily on women customers. They jumped on this tremendous opportunity by redesigning their lip balm containers and making them more attractive to women. They also focused on sensory perception. For example, adding aromas and special fragrances that captivated the senses. It appeared that EOS lip balm was the only lip balm that was primarily focusing on women. Their goal was to package an attractively designed lip balm at a reasonable price that was very unique. Their marketing strategy worked and has catapulted the small startup to unimaginable heights of success in the highly saturated lip balm industry. Head over to this.
See added details here https://www.amazon.com/Organic-Smooth-Strawberry-Passion-Honeydew/dp/B009QTDYYA
EOS skin products, a company with massive and growing popularity, is changing the face of lip balm. This company appeared on the scene only 7 years ago, but in that time has created a new mold for lip balm design and marketing and now sells over a million products each week. EOS, which stands for Evolution of Smooth, is run by two men who took the time to learn what women, the primary purchasers of lip balm, want in this product.
What are the characteristics that make EOS lip balms so popular? The company chose to offer a “pot” or spherical container in addition to the traditional standard of a tube. They use all or mostly organic ingredients. The company’s website boasts that the products are hypoallergenic and avoid the use of petroleum-based products. And they offer a variety of delicious-sounding flavors.
EOS’s lip balm flavors have clearly been thought through. Many of them sound like a delicious but health-conscious snack or dessert, like Coconut Milk, Sweet Mint, and Blueberry Acai. Some of them are slightly exotic, but appealing, like Blackberry Nectar. And some are slight variations of a familiar standard, such as Vanilla Bean and Fresh Grapefruit. The company seems to take an appealing scent or flavor and combines it with a trendy, healthy-sounding ingredient, the kind of thing you would see advertised at your local Whole Foods Market as a “super food.” Check this on evolutionofsmooth.de.
EOS’s lip balm flavors follow the company’s pattern of offering a fun, enjoyable product to its customer. The emphasis on natural ingredients and avoidance of harsh chemicals along with the unique package and delectable, fresh-sounding flavors appeal to a customer who wants to enjoy their lip balm. They’ve helped transition lip moisturizers from a simple drug store necessity to an indulgence. Go straight to this related link, for more of EOS.
For further details click on https://evolutionofsmooth.com/
Susan McGalla is the founder and chief executive of P3 Executive Consulting. She has deep expertise in branding, talent management, operational efficiencies and marketing. She also offers expert consultancy services to organizations that need these skills. She has spoken on many forums such as Carnegie Mellon Conference for CEOs and Women and Girl’s Foundation of Pittsburgh, check pittsburgh.cbslocal.com, for related article.Susan McGalla’s speeches usually provide women with the skills and tactics that women need to get ahead in business.
According to McGalla, the most important asset that a career woman should possess is higher education. As the economy becomes more skill dependent, more women will need to gain university education. Susan McGalla encourages young women not to be turned off by the high cost of a college education. She advises them to plan smartly and obtain financial aid and scholarships. Susan states that the number of women with higher education is increasing. Additionally, female college enrolment rates have been surpassing males’ in recent years.
After obtaining their degree women will enter into a workforce that is male dominated. This situation can lead to a loss of confidence in their own abilities. She advises all women to find support networks that will help them achieve management positions. She also advises women to work for managers who encourage women to boost their aspiration levels. Additionally, women should not work with a chip on their shoulder. They should not feel entitled because of prior prejudices. A woman who focusses on her work ethic will help break stereotypes by letting her work speak for itself. More of McGalla on post-gazette.com.
Women who follow the three simple strategies outline above will be more likely to rise up the corporate ladder. Statistics for the Labor Department show that women make up 46.9% of the work force but only compose 14.6% of executive positions. Women need to be more proactive to change this situation. Be sure to follow this link.
If you want to find out more about Susan’s talk, check out this link https://twitter.com/susanmcgalla
One of the mot interesting parts of the financial world is how different investment markets affect investments. An investment can be in one market literally halfway around the world but a situation in another country can affect that particular investment. The reasons why this can happen and does happen are varied. Markets are a part of the financial world that hold many keys to the success of investments.
Therefore, for people who make investment decisions, a big key to investment success is handling the market changes that will occur. Investment companies are often placed in decision making positions related to investments. In many of these companies, there are people whose primary job responsibility is to watch the markets. These professionals are placed with the task of following markets on a daily basis to determine what is occurring in the markets and what might occur in the markets that could possibility affect investments that are managed by the investment companies.
Decisions concerning markets and investments are made based on what these professionals decide. Investment companies put a lot of time and effort into following and understanding markets because the companies recognize the importance of the markets. In addition, all markets behave in certain ways based on situations but also based on location. The markets in Brazil will react to certain changes differently than other markets; investment managers and other investment professionals must understand the differences between markets.
Cassio Audi is a professional in the investment management field who has learned how to follow markets both locally and globally. Cassio Audi has worked in the investment profession long enough to discover the various characteristics of the markets that respond to specific conditions and situations. This knowledge has helped Cassio Audi to be able to make good investment decisions related to market changes.
As the markets change, investments tend to change based on the flow of the markets. Investment managers like Cassio Audi who have learned how to follow and recognize what markets do are in a position to make investment decisions that can save or make a lot of money.
Anthony Petrello and his wife Cynthia view their young daughter Carena eating as nothing short of a miracle. At eight years old, Carena finally mastered chewing her food. Carena is afflicted with a brain disease known as periventricular leukomalacia, or PVL. This neurological disease is due to a lack of blood flow and oxygen to the brains of infants, making it difficult for them to perform basic tasks as they grow older.
Because of this personal experience, Petrello, the President and CEO of Nabors Industries, is dedicated to helping treat this and other neurological disorders in children. He not only has donated five million dollars to this cause, he also serves on the Board of Trustees of the Texas Children’s Hospital. He has looked at potential treatment methods at places like John Hopkins University and UCLA.
Petrello has earned both Bachelor’s and Master’s degrees in Mathematics from Yale University. He worked for the law firm Baker and Mackenzie from 1979 to 1991, specializing in international arbitration and corporate law. He was brought on as President and Chief Operating Officer at Nabors Industries in 1991. At the time, the oil drilling and exploration company was coming out of bankruptcy. Anthony Petrello turned around Nabors, and today, they are a six billion dollar company.
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About 25 years ago, his career in financial consultancy commenced. Vincent Parascandola started working as an agent of Prudential in the year 1987. During this year, he was honored to be named National Rookie of the year. In the year 1990, he joined an insurance company known as MONY Life Insurance. While here, Vincent Parascandola held various management positions both locally and regionally. Mr. Parascandola joined AXA Advisors, LLC in the year 2004 where he held the position of president of The Advantage Group which is a unit of AXA Equitable. He previously was a co-manager of AXA New York Metro branch that has more than 400 financial professionals.
From the year 2009 to 2012, Vincent Parascandola was the president of Continental Division a branch of AXA Advisors, which is located in Northeast and has branches in Hawaii and California. His responsibilities here was recruiting, human resource, compliance, and management development.
As a result of his hard work and able leadership, Vincent Parascandola has received many management awards which include the coveted GAMA’S Career Development and the Masters Agency Award. Many companies and industries seek for him because he is an excellent speaker. He has spoken at conferences such as GAMA’S national LAMP Meeting as well as LIMRA’S distribution conference.
Vincent Parascandola is the past chairperson of LIMRA’S Field Officers Committee and is a member of past president of Florida chapter and GAMA. Vincent Parascandola presently sits as the Senior Executive Vice President of AXA Advisors where he is in charge of sales, recruiting, retention, management development productivity as well as the elaboration of both experienced and new professionals. Under his leadership, AXA Insurance has been named the number one insurance company in the world for eight consecutive years.
Vincent Parascandola graduated from Pace University, New York where he earned his Bachelor of Science. In the year 2014, he went to Pace University where he gave a commencement speech. He received his MBA in finance from Fordham University.
Mr. Vincent has various skills that enable him to work competently. They include asset management, estate planning, financial services, as well as retirement planning. His present location is New York.
Parents know the importance of communicating with their children’s teachers. They are aware of the benefits of having a fruitful relationship with the teacher. A relationship that is built on respect between teacher and parent allows the students to have a great experience at school. The teacher will know what to expect of the student and the parent will know what to expect of the teacher. New technology is making it easier for parents to communicate with teachers and the other way around
A new mobile application called ClassDojo is taking the academic world by storm. With ClassDojo, teachers can message parents whenever they like. ClassDojo creates a positive culture between classrooms and schools. It is a communication platform that skips the guessing work and puts the control in the hands of the parents. This mobile application allows students to let their parents know how they are doing in school. ClassDojo is a great resource because it makes it easier for parents to know what is going on in their children’s lives, especially during times when they are not around them.
ClassDojo has recently done something great. They have raised over $21 million in venture capital during a Series B round of venture funding. The co-founders of the application Sam Chaudhary and Liam Don stated that the company loses the round in 2015. The company will be using the money to grow their team and new content and features for parents to use. They are trying to implement new features that will make it easier for parents to use the application at home. The founders are looking to guide parents to allow them to enhance the learning experience for their students at home. Check on crunchbase.com.
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There are many features to the application already. Teachers can share the school schedule to parents. Teachers can also send photos and videos to parents within the app. Based on en.wikipedia.org, ClassDojo is used by 85,000 schools in the United States. The schools that use ClassDojo are private schools, charter schools, and large public schools. The grades that are using ClassDojo are kindergarten through 8th grade. Privacy is very important for the co-founders. They are dedicated to making sure that children’s information is never shared and compromised.
ClassDojo is doing great things within the education industry. They are taking a simple thing like communication and making it a hugely successful mobile application that many, teachers, parents, and students will use for years to come.
Andrea McWilliams is currently one of the most successful lobbyists in Texas. Having been thrust into politics as just 21 years old, she quickly showed the world what she was made of and became extremely powerful in the political realm. Having now been named in Texas Monthly’s POWER profiles and the Austin Business Journal’s Profiles in Power, Andrea McWilliams is showing no signs of slowing down.
Andrea McWilliams helped to found McWilliams Governmental Affairs Consultants, a consulting and lobbying firm for those companies, organizations, and non-profits that want representation on Capitol Hill. McWilliams and her husband, Dean, work together to provide a bi-partisan and unbiased approach for their clients, winning them several victories over the years. One of the latest victors was winning over $100 million in breaks and incentives for the energy industry and advanced clean coal, making Texas the first state to adopt this new way to burn coal.
Andrea McWilliams has also been very involved in her community over the years. Having been born in Austin, she finds it extremely important to preserve the architecture and culture of old Austin for the foreseeable future. She has been a President of Inherit Austin an organization that was created to protect Austin’s architecture, and is currently on the board of Preservation Austin, the Pease Park Conservancy, and Ballet Austin. McWilliams is also on the board of several other non-profits, including the Elizabeth Ann Seton Hospital, Austin Children in Crisis, Pioneer Farms, the Mexi–Arte Museum, and Arthouse. She has been named to the Austin American-Statesman’s Fortunate 500 list and been called a “style setter” by Austin Fashion Week for her work with local non-profit organizations. She has even been given an Austin Under 40 Award and a Woman of Distinction Award by the Girl Scouts of Central Texas for her efforts.
Andrea McWilliams will continue to work for her clients and community into the foreseeable future.
While it is true that every person is capable of finding success, few actually pursue it on a daily basis. One of the few who does, is Jeffrey Schneider, CEO and founder of Ascendant Capital LLC. With a background of over 24 years in the financial services industry, he relentlessly pushes himself and his team to exceed the expectations of their investors. By earning over $1 billion for their investment managers over the last 5 years, Ascendant has raised the bar of possibilities for businesses involved in the alternative investments field. Jeffry has now tasked the over thirty employees at his company to rise yet again to the occasion and earn over $50 million a month for the next twelve months. They have happily accepted the challenge and are glad to be working for someone like Jeffry, who inspires them to be the greatest versions of themselves.
Outside of Ascendant, Jeffry Schneider focuses on his happiness and health. As an avid researcher of everything related to nutrition and healthy eating, he finds himself sharing his knowledge with others. In his hometown of Austin, Texas, he partakes in many different sports and has managed to find a sport that combines his love of running, swimming, and bicycling all into one event. These events are called half ironman challenges, and Jeffry excels at them. Some of his most recent competitions have taken place in Vietnam, Croatia, New Zealand, Chile, and Saint Croix, and he loves that he gets to travel around the world while participating.Find him on Facebook:https://www.facebook.com/public/Jeffry-Schneider
Jeffry Scheider’s philanthropy has been widely recognized, and he supports more organizations that can be mentioned in one article. Some of these include the Gazelle Foundation, the Cherokee Home for Children, Camp Honey Creek’s Summer Dream Program, Wonders and Worries, Gods Love We Deliver, Mobile Loves and Fishes, and Trinity Episcopal School of Austin. His donations to charitable causes have gone to providing clean water to third world countries, giving abused and neglected children the care and attention they need, feeding the poor and disadvantaged, providing shelter to the needy, providing education to those who would otherwise not have the chance, and spreading the message of God to those who need it most.
For those that have been diagnosed with cancer, any glimmer of hope is needed in what is often the darkest time in their lives. On top of the physical damage caused by the disease itself, not to mention the separate damage caused by the treatments employed to combat cancer, the financial strain, as well as the emotional strain leave patients looking for some sort of respite from the pain.
Often the potential to better treat the disease is hampered by the sparse ways in which it is treated. A lack of a unifying system that is collecting real-time data about the successes and failures of each course treatment leaves doctors and the patients charged in their care fighting a battle very much on their own.
Working to end that issue, Eric Lefkofsky founded his company, Tempus, with the goal of bringing together all of the data doctors would normally collect during the course of their treatments so that it too can aid other doctors tasked with fighting the disease. With each successive patient treated, the collection of data continues to become more useful and effective in fighting the disease. The systems created by Lefkofsky and his team at Tempus create more possibilities for each new patient that enters the system.
Though data collection and analyzation have been used in numerous ways across the world, from creating the algorithms that control traffic signals to discovering which demographics are at higher risk for cancer, this is the first time it is being actively deployed to help doctors.
The system works by gathering data from each individual patient and then using hat aggregate data to make connections between what treatments work most effectively and which only cause needless harm. So as each patient is treated they potential help countless others who will come after them.
The work being accomplished by Tempus and Eric Lefkofsky is certainly indicative of the heart and empathy inherent in its founder. To learn more please click here.